Whether he’s working on his land, spending time with his family or entertaining thousands of fans with one of his many mega-hits, Atkins embodies a refreshing simplicity and sincerity that reflect the values he holds dear: putting family first, making the most of what you have and staying true to yourself in a rapidly changing world.

Atkins has become a mainstay of the country music scene and has charted at least one country radio single in three different decades—all while remaining on the same record label, Curb Records. That kind of commitment and longevity defines the man. He is an artist with multi-generational impact whose voice has been a mainstay on country radio, challenging all of us to be better—whether as a parent, a grandparent or someone who first heard him singing while eating a Happy Meal in a booster seat.

The Academy of Country Music Award-winning artist—whose voice is among the most recognizable and powerful in the genre—has amassed more than 4 billion global streams, six No. 1 radio singles and 16.5 million RIAA-certified units sold across nine singles and three albums. He has appeared on NBC’s Today, Good Morning America’s Strahan & Sara and FOX & Friends. His hit song “Watching You” was named Country Aircheck’s No. 1 Song of the Decade and earned Atkins a BMI “Million-Air” Award.

Through the challenges we all inevitably face at some point in life, Atkins has cemented mega-hits in our hearts and minds that remind us to remain focused on those who matter most. The superstar is far more interested in connecting with loyal fans and supporting the United States military than chasing headlines.

The type of country musician you’d want along for a Sunday afternoon with family.

— Country Standard Time

Follow Rodney Atkins on social media.